APS seems to be all the talk these days in the world of conventional photography. Popular Photography had originally sounded skeptical on the new system but then embraced it with enthusiasm.

Not all have done so. I don’t endorse either of these companies but they offer an interesting viewpoint:

From Seattle Filmworks:

Doesn’t it seem like the big film companies are always coming out with new film formats? What these new formats have in common is simple: they’re smaller. There was 126 film. There was 110 film. There was disk film. And, there will be others. But these smaller formats haven’t been accepted by smart photographers who demand the best quality. Photographers who care about the images they capture rely on full-size 35mm negatives. They always have. And that’s why Seattle Film Works film is full size 35mm. We agree with smart photographers. There’s nothing to gain by making the negative smaller and smaller.

From Consumer Reports

Buying an APS camera requires a measure of adventurousness: The format is new, and its future is unclear.

If you already own a good 35mm camera, you can keep using it, secure in the knowledge that the format isn't about to disappear. But if you need a new camera, or if you want to give one as a gift, ask yourself the following questions to see whether APS is the right choice:

• Are you willing to pay a premium for camera, film, and processing?
• Do you want the ultimate in ease of film-loading?
• Would you like a better way to store and file negatives?
• For now at least,,are you willing to wait longer, on average, for film processing?
• Do you want to shoot pictures in all three APS print shapes?
• I For now, do you intend to use only color-negative film?